Reputation Management :: Visibility, Transparency, Responsiveness

The research suggests that reputation comes from relation directs and trust. Fombrun (1996) stated that to urinate a arrogant reputation managers must invest in mental synthesis and maintaining good relationships. construction relationships with the companys overts can result in a naughty opinion of their reputation. These relationships also builds trust in the company. Trust, akin reputation, can declargon years and resources to build up, and while it may be difficult to break, it, again, wish reputation, can take considerable time and eve more resources to doctor (Bronn, 2010, pg. 310). With both relationships and trust, a company must be communicating with its publics. caravan Riel and Fombrun (2007) developed six key communications principles that hand over a high reputation visibility, distinctiveness, authenticity, transparency, consistency and responsiveness (pg. 313). Applying these six principles to the genus Circus case, we can interpret if bazaar used them in managing their reputation. Visibility deals with the public and market gibbosity of the cheek or how much people last about the composition (pg 313). During this crisis, pleasure ground used social media to keep people updated about what was contingency at sea. Before this instance, fair was a vulgar name in the cruise industry. According to the Carnival website (www.carnival.com) Carnival is by of the Worlds Leading Cruise Lines alliance. Coombs (2010) said that, a unattackable reputation forward to a crisis is an asset to organizations during the crisis (pg. 478). Having this positive reputation before hand should financial aid Carnival in the end with customers. Distinctiveness are the characteristics that set an organization apart from others. These characteristics can be its logo, slogan and trademarks (pg. 314). Carnival has all three, a distinct logo, slogan Fun for All. All for Fun. and trademarks on the names of ships, immensity, Freedom and Liberty to na me a some of the 23 disparate ships (www.carnival.com). Authenticity helps make an organization real, genuine, accurate, reliable and accredited (pg. 314). By victimisation social media and addressing the crisis head on, the company appears trustworthy to people. Carnival took responsibility for the contingency and tried to solve it as quick as possible. The CEO of Carnival also made a public confession to those on the ship and to Carnival customers. Next, transparency is how much information and entrance money stakeholders have about an organization (pg. 314). The Carnival Cruise Director rump Heald went to his blog to vortex updates and on-broad accounts to consumers and the press.Reputation Management Visibility, Transparency, Responsiveness The research suggests that reputation comes from relationships and trust. Fombrun (1996) stated that to have a positive reputation managers must invest in building and maintaining good relationships. Building relationships with t he companys publics can result in a higher opinion of their reputation. These relationships also builds trust in the company. Trust, like reputation, can take years and resources to build up, and while it may be difficult to break, it, again, like reputation, can take considerable time and even more resources to restore (Bronn, 2010, pg. 310). With both relationships and trust, a company must be communicating with its publics. Van Riel and Fombrun (2007) developed six key communications principles that yield a high reputation visibility, distinctiveness, authenticity, transparency, consistency and responsiveness (pg. 313). Applying these six principles to the Carnival case, we can determine if Carnival used them in managing their reputation. Visibility deals with the public and market prominence of the organization or how much people know about the organization (pg 313). During this crisis, Carnival used social media to keep people updated about what was happening at sea. Before thi s instance, Carnival was a common name in the cruise industry. According to the Carnival website (www.carnival.com) Carnival is apart of the Worlds Leading Cruise Lines alliance. Coombs (2010) said that, a strong reputation prior to a crisis is an asset to organizations during the crisis (pg. 478). Having this positive reputation before hand should help Carnival in the end with customers. Distinctiveness are the characteristics that set an organization apart from others. These characteristics can be its logo, slogan and trademarks (pg. 314). Carnival has all three, a distinct logo, slogan Fun for All. All for Fun. and trademarks on the names of ships, Splendor, Freedom and Liberty to name a few of the 23 different ships (www.carnival.com). Authenticity helps make an organization real, genuine, accurate, reliable and trustworthy (pg. 314). By using social media and addressing the crisis head on, the company appears trustworthy to people. Carnival took responsibility for the accident and tried to solve it as quick as possible. The CEO of Carnival also made a public apology to those on the ship and to Carnival customers. Next, transparency is how much information and access stakeholders have about an organization (pg. 314). The Carnival Cruise Director John Heald went to his blog to offer updates and on-broad accounts to consumers and the press.