Mystic Monk Coffee Essay

1. Has off Daniel Mary established a future direction for the Carmelite monks of Wyoming? What is his pile for the monastery? What is his visual sensation for unavowed Monk drinking chocolate? What is the mission of the Carmelite Monks of Wyoming? sky pilot Daniel Mary Has Established a future direction for the Carmelite Monks of Wyoming. His vision for the monastery is to transform their small brotherhood of 13 living in a small home used as a makeshift parsonage into a 500-acre monastery. His vision to acquire the Irma Lake Ranch for them to provide accommodations for 30 monks, invite a retreat center for lay visitors, build a medieval perform, have a convent for Carmelite Nuns, and a hermitage. pay off Daniel Marys vision for confidential Monk Coffee is to minimize the effect of border monastic constraints and for it to be a stronger source of income for the monks to acquire the Irma Lake Ranch. The Mission of the Carmelite monks of Wyoming is to be able to increase t he number of monks to 30 who will hold out out their lives in the monastery who understands the reality of the vows of obedience, chastity, and poverty and the sacrifices associated with living a reclusive religious life.2. Does it appear that Father Daniel Mary has set definite objectives and exploit targets for achieving his vision?Father Daniel Mary has not set definite objectives and surgical procedure targets to achieve his vision. He and the monks have only when do steps outturn the reach of Mystic Monk Coffee but it is not tolerable to bear the vision of acquiring Irma Lake Ranch. They have to establish specific programs to authentically widen the reach of Mystic Monk Coffee to have much befoolrs, thus increasing profit. Through this, they become more closer in achieving their vision of transforming their existing home to the New Mount Carmel.3. What is Father prior(prenominal)s scheme for achieving his vision? What competitive profit might Mystic Monk Coffees strategy produce?In achieving his vision, Father Prior seek the help of Carmelite Supporters in aiming to build a community for God. In doing so, his competitive advantage is having his Catholic supporters his target grocery thorough cry of the mouth and through their website. With its appeal to its supporters in development use their Catholic coffee berry dollar for Christ and his catholic church, it encourages their supporter to not just support the cause but make them see it as a way of giving to Christ.4. Is Mystic Monk Coffees strategy a money-maker? What is MMCs bank line mystify? What is your assessment of Mystic Monk Coffees customer assess proposition? its profit formula? its resources that enable it to create and get apprise to customers?Mystic Monks Coffee strategy is a money-maker. With the inclined overview of the coffee industry more than 150 million people consume coffee in the United States alone. Since 89% prefer to brew their coffees quite an than purcha se ready-to-drink coffee. With an 11% net profit rate the coffee business will surely increase over time. Mystic Monk Coffee business model is to increase their drudgery by purchasing a larger roaster for their growing demand and selling wholesale coffee to local anaesthetic churches and coffee shops.Mystic Monks Coffee has good products that enable them to have a successful customer value proposition. Offering high-quality fair trade Arabica beans that produces a variety of flavors to their customers, they give their customers better options and an opportunity to their secular website operators commissions on its gross sales through its Mystic Monk Coffee Affiliate Program that hardened web banner ads and text ads on participating websites and give them 18% commission. In conclusion their resources and plans not only enable them to create and deliver the value that their customers deserve but it is also a means for the Carmelites to support their community and their causes from the outside world.5. Does the strategy qualify as a win strategy? Why or why not?The strategy cannot be considered as a winning strategy. The coffee industry has been growing for the previous(prenominal) seven years, and with Mystic Monks comparableprices of coffee bags to the sell prices, Mystic Monks coffee can command advantage of this scenario to earn more profits to be able to expand their securities industry and ultimately their business and acquire the land. Mystic Monk also made use of a low-cost advertising strategy where their coffees were promoted through word of mouth among their loyal customers and Catholic patrons and the use of their website, however they are only capturing the Catholic population. With their planned acquisition of a roaster with a larger capacity, Mystic Monk will be able to produce more coffee once demand in the future increases, hence the need for a more efficient market penetration.6. What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monasterys coffee operations? be changed needed in its long-term direction? its objectives? its strategy? its approach to strategy execution? Explain.We recommend Father Daniel Mary to expand the reach of their product. aside from their aggressive online, telephone , church and local coffee shop sales, they should take advantage of supplying the coffee to restaurants, malls, supermarkets and bazaars. They could also set up a store in the monastery where people often go and can quickly purchase the coffee. Considering that the Catholic population is the largest in the US, they can establish a group of people who are willing to volunteer and sell the coffee across the US. Through this, their belief is shared to the volunteers. Moreover, since it was mentioned that most of their time is dog-tired on prayer or morning and Vesper services which limits the production time, they can hire help and also mask for volunteers who can rene w them during these times for a more efficient production of coffee.